The lead singer of 30 Seconds to Mars got special permission from the authorities to conquer the 102-story skyscraper in New York, on Manhattan Island. Jared became the first person to do so.
The musician covered a distance of 390 meters: he spent about 20 minutes on the east facade of the legendary building. During the ascent, the artist cut his left hand on a sharp element of the facade. He showed his bloody hand to the camera.