In just a short period (from June to August 2025), the animated series about the group Huntrix, who perform on stage by day and transform into demon hunters by night, racked up 236 million views.
According to Variety, the project has surpassed the record held by "Red Notice" (2021), which has accumulated 230.9 million views since its release.
If these numbers seem surprising to anyone, they don't to us: there's K-pop energy, mystical action, and an unexpected boy band plot twist (no spoilers). It's exactly this blend of light pop culture and dark fantasy that turned the project into a global phenomenon.
But "KPop Demon Hunters" (2025) isn't Netflix's only recent phenomenon. In the same ranking of the platform's most popular projects, three other major hits stand alongside it.
"Carry-On" movie trailerTaron Egerton plays an airport security officer who's being blackmailed: if he doesn't let prohibited baggage through the scanner, his pregnant girlfriend dies.
"Don't Look Up" movie trailer Adam McKay's satire starring Leonardo DiCaprio, Jennifer Lawrence, and Meryl Streep may not have thrilled critics, but it still found success with regular viewers. The story about a comet heading toward Earth became a parable about how society ignores disasters.
"The Adam Project" movie trailer A sci-fi comedy starring Ryan Reynolds. His character meets his 12-year-old self and together they try to fix the future. The film earned solid reviews for its humor, energy, and simple but touching message that sometimes adults should remember what it was like to be kids.
The victory of "KPop Demon Hunters" shows that Netflix is getting bolder with genre experimentation. Audiences are ready to watch more than just superheroes or crime dramas – they want stories where performance art meets the mystical. Earlier, we at zoomboola.com reported that "KPop Demon Hunters" topped the U.S. box office and outperformed the horror hit "Weapons" in earnings.
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