7 secrets of success of Linda Evangelista that made her the greatest supermodel in history

In the world of fashion, her name is still spoken with reverence. The Canadian beauty who conquered the global runways and graced over 700 covers, Linda Evangelista has become a true legend of the golden age of supermodels. What helped the girl from provincial Ontario reach such heights?

The Talent of Transformation

Many journalists called Linda "the great actress of the fashion world." And for good reason! She could easily take on any role. A daring biker bride for the Chanel Fall-Winter 1991 show? No problem! A gentle coquette for Anna Sui Spring-Summer 1994? Absolutely! The legendary stylist Sam McKnight said of her: "She was never the same person, but she was always Linda."
Supermodel Linda Evangelista in an outfit made of white feathers
Linda Evangelista
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Unlimited Dedication to the Profession

"I'll do anything for fashion" is not just a phrase but a life credo of Evangelista. This is confirmed by people who have worked with her. When Linda was chased by a pack of Dobermans during a shoot in Italy, she didn't flinch: she jumped off the ladder, made her signature leap, and smiled as if nothing had happened. A true professional!

Connections in the Fashion World

The ability to build long-term relationships with key figures in the industry is Linda's greatest asset. She became a muse for Karl Lagerfeld and Gianni Versace, and her long-standing friendship with photographer Steven Meisel gave the world dozens of unforgettable images. It's no wonder that in the '90s, she was part of the legendary trio of supermodels along with Naomi Campbell and Christy Turlington.
Naomi Campbell, Linda Evangelista, Tatjana Patitz, Christy Turlington, and Cindy Crawford
Linda Evangelista among the top supermodels of the '90s
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Bold Experiments with Appearance

"I am constantly changing, and that's why I am interesting," Linda stated in an interview in 1995. In the '90s, supermodels were often associated with a certain "archetypal image," while Evangelista wasn't afraid to experiment. First and foremost, with her hairstyle and hair color.

Her "hair" revolution began in 1988 when Peter Lindbergh captured the moment of her famous short haircut by stylist Julien d'Ys. Then came platinum blonde and bright red mane. "Hair is the best field for experiments because it's not forever," she admitted in an interview with the Guardian in 2005.
Collage: Julien d'Ys cutting Linda Evangelista's hair; Linda Evangelista has tilted her head and covered her face with her hand
The Famous Haircut Photoshoot of Linda Evangelista
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Active Participation in Character Creation

Contrary to the common belief of models as a "blank canvas" on which anything can be painted, Linda was always an active participant in the creative process. "In the makeup room, we created the character together with her. It wasn't just applying makeup and – voila. Everything revolved around Linda. She needed to know who this character was and why she was there," recalls McKnight.

Uncompromising Pursuit of Perfection

Linda never stopped until the shot was perfect. "She knew how to engage every cell of her body to create the best image," notes McKnight. Her behavior in front of the camera was so impressive that many photographers called it an "extraordinary spectacle."
90S SUPERMODEL : LINDA EVANGELISTA

Self-Confidence

To this day, Linda's phrase is well-known: "We don't wake up for less than $10,000 a day." Said about Evangelista and her colleague Christy Turlington, it became a symbol of an entire era of supermodels and their influence on pop culture. Today, this amount seems trivial compared to the fees of modern Instagram models for a single promotional post, but back then, as we at zoomboola.com believe, this phrase shocked the world with its audacity.
Linda Evangelista in a white outfit at Met Gala 2024
Linda Evangelista now
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After a long absence from the industry (her last major show was Christian Dior Fall-Winter 2007), in 2022, Linda returned to the fashion world through a Fendi campaign. Even years of silence couldn't overshadow her legendary status.
In 2025, Linda Evangelista celebrates her 60th birthday. But when speaking of the greatest models of all time, her name still always appears at the top. And for good reason—she's not just a pretty face but a true icon whose influence on the fashion world cannot be overstated.