Efim Mylnikov

Efim is a journalist who's head over heels in love with French New Wave cinema. He can spend hours discussing why Jean-Paul Belmondo's character is constantly smoking in "Breathless." He eagerly follows Antoine Doinel's coming of age in Truffaut's pentalogy. For him, it's like catching up with an old friend every few years. And of course, there's Richard Linklater's "Before" trilogy with Jesse and Celine.

When Efim isn't rewatching French cinema classics, he immerses himself in poignant war dramas. He still can't forget the haunting silence in Roman Polanski's "The Pianist" or how nature becomes a silent witness to human tragedy in Terrence Malick's "A Hidden Life." He firmly believes that long conversations about life, love, and everything in between under Vienna's sunset or Paris's dawn can reveal more about human nature than any big-budget blockbuster.

As a journalist covering both cinema and show business, he has a knack for finding fascinating angles in seemingly ordinary celebrity news or turning standard press releases into compelling reads. His specialty lies in thoughtful pieces about the evolution of modern pop culture: from the transformation of the music industry in the streaming era to social media's impact on artists' careers. Readers appreciate his ability to break down complex show business processes into plain language without losing nuance or meaning. Rather than chasing clickbait headlines, Efim prioritizes telling stories comprehensively and honestly, showing every facet of the subject matter.