This is already the second high-profile case of mass criticism that West faces in 2025. In early February, he was embroiled in a scandal after appearing at the Grammy ceremony with his half-naked wife, Bianca Censori. The couple was "already overdoing it with shock value," wrote the popular celebrity publication "DailyMail."
Termination of Employment Relations with 33&West
Recently, Daniel McCartney, the head of the 33&West agency, joined the general criticism. He announced on Instagram that he is ending his collaboration with Kanye: "From this moment, I no longer represent YE (formerly known as Kanye West) due to his harmful and hateful statements that neither I nor [the agency] can support."
Kanye WestThis man gave his life to us. He is my idol. He is my hero.
Network Users' Reaction
Most users negatively commented on the artist's posts:However, there are those who defended the celebrity: "He doesn't need these people. (Goat emoji) thrives when he's a loner!" wrote the user "X" with the nickname j_ladrae.Network Users' Reaction"Finally, he got what he deserved, this should have happened much earlier!"; "I feel like I'm going crazy, he's been spouting this nonsense for 3 years now," "This person never learns from his mistakes."
It should be noted that Kanye's account on "X," where he posted his controversial remarks, is currently deleted.
Termination of Business Relationships with Other Companies
At zoomboola.com, we remind you that this is not the first time West's words have led to criticism and the termination of business relationships.In 2022, the reputable publication "People" recalls that due to similar antisemitic remarks, he lost contracts with major brands like Adidas, Balenciaga, and Gap.
Adidas management then directly stated that they do not tolerate antisemitism or any form of hate, and they ended their multimillion-dollar partnership with the musician, ceasing the production of Yeezy products.
Criticism does not seem to stop Kanye himself. Events in recent years show that the rapper's new outrageous antics are just a matter of time.Adidas ManagementYe's comments and actions were unacceptable, offensive, and dangerous, violating the company's values associated with diversity and inclusion, mutual respect, and fairness.