Tickets for Nolan's "Odyssey" Will Go on Sale a Year Before Premiere

Sales are set to begin on July 17th, while the film's theatrical release is scheduled for the same date, but in 2026. Are the producers really that confident in the film's total success?

As World of Reel reports, we're talking about tickets for midnight IMAX 70mm screenings. Something like this has only happened before with another film - "The Dark Knight Rises." That movie came out in 2012, and tickets went on sale six months before its premiere.
Actor Matt Damon as Odysseus
Matt Damon on the set of The Odyssey
Source: TheImageDirect.com
What's driving this decision from distributors remains unclear. The film has barely started shooting, and its final runtime is unknown. We haven't seen any trailers or teasers for "The Odyssey" yet. But it's quite possible the filmmakers want to create the impression that audiences are in for something unprecedented - a truly epic cinematic event. Whether this marketing campaign will actually work remains to be seen. The zoomboola.com editorial team reminds readers: earlier, one of the film's key cast members - actor Tom Holland - shared his impressions from the set. He claims we're in for something "unprecedented." Whether that'll actually be the case - only time will tell. But of course, any new Nolan film is a massive event for movie lovers.