While some debate "what's going to happen to television," others — like MrBeast or Dhar Mann — have long been producing Hollywood-level shows, racking up millions of views and... millions of dollars.
Forbes just dropped its latest ranking of 2025's highest-paid content creators. Here's who's ruling the internet right now.
1. MrBeast
Annual earnings: $85 millionSubscribers: 634 million
The YouTube king isn't slowing down. His massive challenge shows with million-dollar prizes and Hollywood-level production aren't just videos anymore — they're full-blown entertainment formats.
2. Dhar Mann
Annual earnings: $56 millionSubscribers: 137 million
He creates heartwarming, inspirational mini-dramas that rack up tens of millions of views. But here's the real kicker — he's got his own studio, a contract with Google, and a roster of brand partnerships that would make any traditional media company jealous.
3. Jake Paul
Annual earnings: $50 millionFollowers: 79 million
He started as a YouTuber, then made a shocking pivot to professional boxing. In 2025, he fought Mike Tyson in such a massive event that Netflix streamed it live for the first time ever (Jake won, by the way).
4. Rhett & Link
Annual earnings: $36 millionSubscribers: 33.8 million
Who says internet shows aren't serious business? This duo has launched streaming television, touring shows, and even a cookbook.
5. Alex Cooper
Annual earnings: $32 millionFollowers: 15 million
She started with a relationship podcast — and now she's locked in a $125 million deal with Sirius XM.
6. Charli D'Amelio
Annual earnings: $23.5 millionFollowers: 216 million
From TikTok to Broadway. In 2024, she made her debut in the musical "& Juliet" and she's still holding strong in the top ranks.
7. Matt Rife
Annual earnings: $50 millionFollowers: 42 million
His comedy improv videos went viral on social media — and he instantly became a star.
8. Mark Rober
Annual earnings: $25 millionSubscribers: 80 million
This former NASA engineer now breaks down science in ways everyone can understand.
9. Druski
Annual earnings: $14 millionFollowers: 25 million The highest engagement rate on the list — over 5%!
10. Khaby Lame
Annual earnings: $20 millionFollowers: 258.5 million
Without saying a single word, he became the king of TikTok. He creates ironic videos, participates in advertising campaigns with major brands, and even appears on screen with Tom Cruise.
Earlier, we at zoomboola.com reported that the world's most popular blogger MrBeast will write a book together with a mystery author.