While some debate "what's going to happen to television," others — like MrBeast or Dhar Mann — have long been producing Hollywood-level shows, racking up millions of views and... millions of dollars.
Forbes just dropped its latest ranking of 2025's highest-paid content creators. Here's who's ruling the internet right now.
1. MrBeast
Annual earnings: $85 millionSubscribers: 634 million
The YouTube king isn't slowing down. His massive challenge shows with million-dollar prizes and Hollywood-level production aren't just videos anymore — they're full-blown entertainment formats.

Source:
youtube.com
2. Dhar Mann
Annual earnings: $56 millionSubscribers: 137 million
He creates heartwarming, inspirational mini-dramas that rack up tens of millions of views. But here's the real kicker — he's got his own studio, a contract with Google, and a roster of brand partnerships that would make any traditional media company jealous.
3. Jake Paul
Annual earnings: $50 millionFollowers: 79 million
He started as a YouTuber, then made a shocking pivot to professional boxing. In 2025, he fought Mike Tyson in such a massive event that Netflix streamed it live for the first time ever (Jake won, by the way).

Source:
youtube.com
4. Rhett & Link
Annual earnings: $36 millionSubscribers: 33.8 million
Who says internet shows aren't serious business? This duo has launched streaming television, touring shows, and even a cookbook.

Source:
youtube.com
5. Alex Cooper
Annual earnings: $32 millionFollowers: 15 million
She started with a relationship podcast — and now she's locked in a $125 million deal with Sirius XM.

Source:
@alexandracooper
6. Charli D'Amelio
Annual earnings: $23.5 millionFollowers: 216 million
From TikTok to Broadway. In 2024, she made her debut in the musical "& Juliet" and she's still holding strong in the top ranks.

Source:
youtube.com
7. Matt Rife
Annual earnings: $50 millionFollowers: 42 million
His comedy improv videos went viral on social media — and he instantly became a star.

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@mattrife
8. Mark Rober
Annual earnings: $25 millionSubscribers: 80 million
This former NASA engineer now breaks down science in ways everyone can understand.

Source:
youtube.com
9. Druski
Annual earnings: $14 millionFollowers: 25 million The highest engagement rate on the list — over 5%!

Source:
@druski
10. Khaby Lame
Annual earnings: $20 millionFollowers: 258.5 million
Without saying a single word, he became the king of TikTok. He creates ironic videos, participates in advertising campaigns with major brands, and even appears on screen with Tom Cruise.

Source:
@khaby00
Earlier, we at zoomboola.com reported that the world's most popular blogger MrBeast will write a book together with a mystery author.