Kim Kardashian to Play Villain in Bratz Dolls Movie. And Why It Could Outdo "Barbie"?

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If you thought Hollywood would calm down with doll movies after "Barbie" — you relaxed too soon...

Amazon MGM Studios is launching production on a live-action Bratz movie, and Kim Kardashian might just be the project's biggest star. An unconventional choice? That's putting it mildly.

"Bratz" isn't just another doll brand — it's a genuine cultural phenomenon from the 2000s: bold outfits, vibrant personalities, and unapologetic attitude. These dolls never aimed to be sweet — they aimed to be themselves.

And honestly, there might not be a better human embodiment than . Not because she's an actress (yes, Kardashian does movies) — but because she's already a brand. And no weaker than the dolls themselves.

The New "Barbie"?

This all sounds like a clear attempt to recreate the success of "Barbie" (2023), which earned eight Oscar nominations. But the approach promises to be completely different.
Actress Kim Kardashian in black dress against blue background, Bratz doll in black outfit
Kim Kardashian and frame from "Bratz – Think About It" music video
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If "Barbie" went the route of reflection, "Bratz" could very well go all-in and transform into a bright, fashionable, unbridled spectacle. But that's an "if." Everything depends on the director and creative team. And if that "if" works out, "Bratz" could easily outshine "Barbie."

According to Deadline, the screenplay is being written by Charlie Polinger and Lucy McKendrick — young writers with big ambitions, while Kim herself is producing alongside Picturestart studio.

Plot details are still under wraps, but it's already known that Kardashian might play the main villain. And honestly, that's perfect casting: Kim, with her signature ice-cold charisma, could turn even a negative character into a style icon.

Does the Film Have a Shot?

Judging by how carefully and confidently Kardashian is advancing into the film world — the odds look good. She's already starring in the series "The Fifth Wheel," producing projects for Netflix, landed the lead role in Ryan Murphy's dramatic series "All's Fair" on Hulu, and now seems seriously intent on establishing herself in Hollywood.

The "Barbie" example proves that if you approach material smartly and with irony, you can turn even the most mainstream idea into a box office hit. The only question is whether the creators will go the route of thoughtful glamour or slide into lowbrow comedy. If they pull off the former — this could be genuinely vibrant and bold cinema. Earlier, we at zoomboola.com reported that Universal is making a Monster High dolls movie. Why should even adults be excited about it?