Damn hot: David Beckham poses in underwear for Hugo Boss

49-year-old David Beckham starred in an advertisement for Boss One Bodywear by Hugo Boss. And it seems he has fallen in love with Victoria Beckham all over again.

The Instagram account of the German clothing brand Hugo Boss featured photos and videos from an advertising shoot with David Beckham.
A man in white boxers sprawled in a chair
David Beckham for the Hugo Boss campaign
It's hard to believe that the former midfielder of the England national team is turning 50 on May 2 — many young people would envy such a physique (we certainly do!).
David Beckham in black boxers stands against the wall, chiseled abs
David Beckham looks great for his 49 years
Of course, everyone is curious about how David maintains such form. In April 2024, the sports publication Augustman published an example of his workout routine:
  • Monday starts with a 20-minute run, then a circuit workout — pulling a sled for 250 yards, 60 push-ups, skipping rope for one and a half minutes, 60 kettlebell swings, and the same number of squats.
  • Tuesday is dedicated to cardio — a 10-kilometer run.
  • On Wednesday, he returns to strength training, with each exercise done in 5 sets, totaling 200 squats, 150 push-ups, 100 leg raises, 25 burpees, and 50 plank push-ups.
  • Thursday is cardio again, but focused on interval running.
  • Friday is a bit gentler — 20-30 minutes on the treadmill, mixed with either yoga, rock climbing, or martial arts training, depending on his mood.
  • The weekends are for recovery, but even then, he stays active: walking the dogs and hiking. That's the champion's regime.
The efforts are tremendous, but the results are worth it. Victoria Beckham reposted a photo (with the abs in full view), captioning it: "My boss." She added a heart and a winking emoji. Even after 25 years of marriage, there is still physical attraction between them!
A man in black boxers with defined abs in close-up
Victoria Beckham particularly liked this photo
By the way, Beckham hadn't planned to pose in underwear again. "But when Boss shared their ambitions for the line and invited my good friends Mert and Marcus to shoot the campaign with their brilliant creative ideas, I just couldn't say no," David told The Hollywood Reporter.

"Mert and Marcus" are Mert Alas and Marcus Piggott, famous fashion photographers who work with global glossy magazines from Vogue to Pop Magazine and major fashion houses: Dior, Louis Vuitton, Giorgio Armani, Roberto Cavalli, Fendi, Kenzo. And Beckham is a legend not only in football but also in men's modeling. So the campaign was destined for success.

Zoomboola.com notes: In May 2024, David Beckham signed a long-term contract with Hugo Boss. Under its terms, he will personally participate in developing the concept and design of capsule and seasonal collections.