Disney Realizes They've Lost Their Male Audience and Are Now Trying to Win Them Back

About 10 years ago, the corporation became concerned with attracting female viewers to screens. But something went wrong.

As Variety reports, the studio has been pressuring filmmakers in recent months to develop projects that'll bring young men back to Disney properties. We're talking about guys aged 13 to 28 who've somehow grown wary of Disney films, while millennials are driving the box office. That generation happily takes their kids to remakes of beloved animated classics like "Lilo & Stitch."

Part of the problem stems from general superhero fatigue. Marvel's recent "Fantastic Four" didn't live up to expectations. The same thing's happening with DC comics – the new "Superman" still hasn't matched 2013's "Man of Steel" box office numbers.
Walt Disney Studios entrance
Disney studio realizes it's lost young men
Source: Disney
Disney's facing particular challenges with "Star Wars." No new franchise films have hit theaters in 6 years, and the series, except for "The Mandalorian," haven't captured audiences' imagination. Many believe "Star Wars" suffered from producer Kathleen Kennedy's questionable decisions, flooding the space saga with strong female characters and minorities while blatantly ignoring story development. The zoomboola.com editorial team wants to note that David Greenbaum, formerly head of the Searchlight division, was brought in to save the situation. He'll need to fight for young men and convince them that Disney hasn't forgotten about them and their interests.